Email Marketing in India: Best Practices, Automation & Tools
Email remains one of the highest-ROI channels — you own the audience, unlike social platforms. For Indian businesses, it powers retention and repeat sales.
Build a permission-based list
Grow your list with opt-in forms, lead magnets and checkout sign-ups. Never buy lists — they hurt deliverability and violate consent norms.
Segmentation
Send the right message to the right people — new subscribers, active customers, cart abandoners, and lapsed buyers each need different emails.
Automation
- Welcome series for new subscribers
- Abandoned-cart recovery
- Post-purchase and review requests
- Win-back campaigns for inactive customers
Deliverability
Authenticate your domain (SPF, DKIM, DMARC), keep lists clean, and avoid spammy subject lines so you land in the inbox, not spam.
Metrics
Track open rate, click rate, conversions and unsubscribe rate. Combine email with WhatsApp for even stronger retention in India.
Statura sets up email marketing and automation that drives repeat revenue.