Google Analytics 4 (GA4) for Indian Businesses: A Practical Guide
S
Statura Team
You can\'t improve what you don\'t measure. Google Analytics 4 (GA4) shows where your visitors come from, what they do, and what drives conversions.
What changed with GA4
GA4 is event-based, not session-based like the old Universal Analytics. Every interaction — page view, click, purchase — is an event, giving a fuller picture of the user journey.
Set it up properly
- Install GA4 via Google Tag or Tag Manager
- Define and mark key conversions (purchase, lead, sign-up)
- Enable enhanced measurement
- Filter internal traffic
Reports that matter
Focus on acquisition (where traffic comes from), engagement (what content works), and monetisation/conversions (what drives revenue).
Connect to Google Ads
Link GA4 to Google Ads to import conversions and audiences, improving ad optimisation and retargeting.
Privacy
Respect user consent and India\'s DPDP requirements when collecting and processing analytics data.
Statura sets up GA4 and conversion tracking so your marketing decisions are data-driven.
#GA4
#google analytics
#web analytics
#conversion tracking