Marketing Analytics with GA4: What to Track and Why
S
Statura Team
GA4 (Google Analytics 4) is now the standard for measuring website and marketing performance. Its event-based model is powerful — if you track the right things.
Key Things to Track
- Conversions — form fills, calls, purchases (set these as key events).
- Traffic sources — which channels drive quality visitors.
- Engagement — engaged sessions, not just pageviews.
- Funnels — where visitors drop off before converting.
Attribution
GA4's attribution shows which channels and campaigns actually contribute to conversions, so you invest where it works.
From Data to Decisions
Build a simple dashboard of the metrics that matter and review it regularly — measurement only pays off when it drives action.
Statura sets up GA4, conversion tracking, and marketing dashboards wired to your CRM.
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#analytics
#conversion tracking
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