Retargeting & Remarketing: Winning Back Lost Visitors
S
Statura Team
The vast majority of first-time visitors leave without buying. Retargeting (remarketing) shows them relevant ads afterwards to bring them back — often the highest-ROI ad spend available.
How It Works
Visitors are tagged (via pixel or first-party lists) and shown tailored ads across Google, Meta, and YouTube as they browse elsewhere.
High-Value Segments
- Cart or form abandoners.
- Visitors who viewed pricing or a key service.
- Past customers for cross-sell.
Do It Right
- Cap frequency so you don't annoy people.
- Segment by intent and tailor the message.
- Exclude those who already converted.
Measure
Track view-through and click conversions, and compare cost per acquisition to other channels.
Statura runs retargeting within its performance marketing service, wired to your CRM.
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