Selling on Indian Marketplaces: Amazon, Flipkart & Nykaa — A Full Guide

Marketplaces are the fastest route to national reach in India. This guide covers launching and scaling on the three that matter most for consumer brands.

The platforms

• Amazon India: largest traffic, FBA logistics, strong Brand Registry
• Flipkart: homegrown leader, value and tier-2/3 strength, big sale events
• Nykaa: beauty-specialist with a highly targeted audience

Before you list

• Registered business and GST number
• Product certifications (CDSCO/FSSAI/BIS by category)
• Bank account, catalogue images and content

Onboarding

1. Create the seller account with business, GST and bank details
2. Get category and brand approval (beauty/food need document review)
3. List products with rich images, A+ content and accurate attributes
4. Choose fulfilment — marketplace logistics or self-ship

Fulfilment: FBA vs self-ship

Fulfilment by Amazon (FBA) and Flipkart's logistics store your stock for fast delivery and better ranking. Self-ship suits low initial volumes.

Brand protection

Registering a trademark unlocks Brand Registry — A+ content, storefronts and counterfeit protection.

Winning strategies

• High-quality listings and steady reviews
• Sponsored ads for early visibility
• Participation in flagship sale events
• Competitive pricing and bundles

Statura manages marketplace onboarding, listings, ads and logistics — and can sell on your behalf via a revenue-share model.