Google Ads for Indian SMBs: Search, Shopping & Performance Max

Google Ads puts you in front of customers at the exact moment they search. For Indian SMBs, it's the fastest way to capture existing demand.

Campaign types

• Search: text ads on high-intent keywords — best for services and considered purchases
• Shopping: product ads with image and price — essential for e-commerce
• Performance Max (PMax): AI-driven campaigns across Search, YouTube, Display and Gmail
• YouTube: video ads for awareness and consideration

Keyword strategy

Focus budget on buyer-intent keywords, use negative keywords to cut waste, and structure tight ad groups so ads match search terms closely.

Budgets and bidding

Start small, let the campaign gather conversion data, then scale what works. Use conversion-based bidding once you have enough data.

What decides success

Ads are only half the battle — landing page quality, price, reviews and payment convenience (UPI/COD) drive the actual conversion.

Measure the right metrics

Track cost per conversion, ROAS and the quality score. Optimise continuously rather than "set and forget".

Statura plans and runs profitable Google Ads campaigns for Indian businesses.