Google Shopping & Product Listing Ads in India: A Complete Guide

Google Shopping ads put your product\'s image, price and name directly in search results — high-intent placements that drive e-commerce sales.

Start with Merchant Center

Set up Google Merchant Center, verify your store, and configure shipping and tax (GST) settings correctly.

Build a clean product feed

Your feed is the foundation. Optimise product titles with keywords, use high-quality images, accurate prices, and complete attributes (brand, GTIN, category).

Campaign types

• Standard Shopping: more control over bids and structure
• Performance Max: AI-driven across Google\'s surfaces

Optimise for profit

• Segment top products into their own campaigns
• Use negative keywords to cut waste
• Bid more on high-margin, high-converting products
• Keep the feed fresh and error-free

Measure

Track ROAS by product and campaign, and factor in COD/RTO for true profitability.

Statura sets up and manages Google Shopping campaigns for Indian online stores.