Selling Korean Cosmetics on Amazon India & Nykaa: A Setup Guide for Korean Brands
Online marketplaces are the quickest route to Indian beauty consumers. For Korean brands, Amazon India and Nykaa are the two channels that matter most — but both require your import and tax compliance to be in order first.
Prerequisites Before You List
- CDSCO registration for each product.
- An Indian entity or importer with GST registration and an IEC.
- India-compliant labeling and MRP.
- A registered trademark to enable brand protection features.
Selling on Amazon India
Register as a seller with GST and bank details, list products with compliant content, and choose Fulfilment by Amazon (FBA) to store inventory in Amazon's warehouses for faster delivery. Enrol in Amazon Brand Registry (using your Indian trademark) to protect your listings.
Selling on Nykaa
Nykaa is India's leading beauty platform and works largely on a curated marketplace / distributor model. Onboarding involves brand approval, compliance documents, and either a marketplace or wholesale arrangement — a strong fit for premium K-beauty positioning.
Fulfilment & Returns
Decide between marketplace fulfilment and self-shipping from an Indian warehouse. Plan for GST-compliant invoicing and a returns process, which strongly affects beauty-category ratings.
Statura sets up your GST, marketplace onboarding, and brand protection so Korean brands can sell online in India from day one.